Soell provides design support to enhance the potential of a company’s materials and technologies, with a focus on product and interior design.

We explore free ideas and expression by changing our perspective on the relationship between objects and space, moving back and forth between micro and macro scales, and always provide flexible designs that are more in line with the project.

Soell inc.

Business Description

・Design and supervision of products and furniture

・Design and supervision of spaces and exhibitions

・Planning and direction related to product and space design

Establishment of Company

・February 2022

portrait

Tomoki Doi

Representative of Soell, Designer

Born in Kagawa Prefecture.
After graduating from Kuwasawa Design School, worked at an interior design office before establishing Soell.
Part-time lecturer at Kuwasawa Design School and Showa Women’s University.
Since 2020, he has been in charge of the management and direction of the design project NEW NORMAL NEW STANDARD, and has exhibited in Tokyo, Osaka, Milan, and other cities.

Awards & Exhibitions

2017 SADECO Upcycle Project Exhibition / Tokyo

2018 Interior Lifestyle Tokyo / Tokyo

2018 Experimental Creations / Tokyo

2018 IFFT/Interior Lifestyle Living / Tokyo

2019 Milano Salone Satellite / Milan Italy

2020 NEW NORMAL, NEW STANDARD / Tokyo, Osaka

2021 NEW NORMAL, NEW STANDARD 2 / Tokyo, Osaka

2021 Design Pier JAPAN INGENIOUS / New York USA

2022 NEW NORMAL, NEW STANDARD 3 / Tokyo, Osaka

2022 Sky Design Awards Product Design BRONZE

2023 NEW NORMAL NEW STANDARD / Milan Italy

2023 A’ Design Award and Competition Furniture Design Award BRONZE

2023 KUKAN DESIGN AWARD 2023 Longlist

2023 NEW NORMAL NEW STANDARD / Eindhoven NL

2023 TOKYO BUSINESS DESIGN AWARD 2023 Excellence Award

2024 NEW NORMAL NEW STANDARD 4 / Milan Italy