A design company that accompanies companies in their product development
Soell provides design support to enhance the potential of a company’s materials and technologies, focusing on the design of products and places.
We do not only create products and places, but also nurture and expand them, and provide support in a flexible manner.
Soell inc.
Business Description
・Product planning, development and branding
・Design and supervision of spaces and exhibitions
・Planning and direction related to product and space design
Establishment of Company
・February 2022
Awards & Exhibitions
2017 SADECO Upcycle Project Exhibition / Tokyo
2018 Interior Lifestyle Tokyo / Tokyo
2018 Experimental Creations / Tokyo
2018 IFFT/Interior Lifestyle Living / Tokyo
2019 Milano Salone Satellite / Milan Italy
2020 NEW NORMAL NEW STANDARD / Tokyo, Osaka
2021 NEW NORMAL NEW STANDARD 2 / Tokyo, Osaka
2021 Design Pier JAPAN INGENIOUS / New York USA
2022 NEW NORMAL NEW STANDARD 3 / Tokyo, Osaka
2022 Sky Design Awards Product Design BRONZE
2023 NEW NORMAL NEW STANDARD / Milan Italy
2023 A’ Design Award and Competition Furniture Design Award BRONZE
2023 KUKAN DESIGN AWARD 2023 Longlist
2023 NEW NORMAL NEW STANDARD / Eindhoven NL
2024 TOKYO BUSINESS DESIGN AWARD 2023 Excellence Award, Theme Award
2024 NEW NORMAL NEW STANDARD 4 / Milan Italy, Tokyo, Osaka
2025 TOKYO BUSINESS DESIGN AWARD 2024 Theme Award
Tomoki Doi
Designer / Representative of soell / Representative of NEW NORMAL
Born in Kagawa Prefecture.
After graduating from the Kuwasawa Design School, she worked at an interior design office before establishing soell inc.
He has been a part-time lecturer at Kuwasawa Design School since 2014 and at Showa Women’s University since 2020. He has also been a representative and manager of the design project NEW NORMAL since 2020, and has exhibited in Tokyo, Osaka, Milan, and other cities.
Joey Higa
Product / web / graphic designer
Born in Okinawa. After graduating from Kuwasawa Design School, engaged in product design, web design, and graphic design. Worked on everything from product planning to design at soell inc.
His motto is ‘design that is used for a long time, blends into people’s lives and is loved’, and he aims to create products that fit in with people’s lives and grow with them.