A design company that accompanies companies in their product development

 

Soell provides design support to enhance the potential of a company’s materials and technologies, focusing on the design of products and places.

We do not only create products and places, but also nurture and expand them, and provide support in a flexible manner.

Soell inc.

Business Description

・Product planning, development and branding

・Design and supervision of spaces and exhibitions

・Planning and direction related to product and space design

Establishment of Company

・February 2022

Awards & Exhibitions

2017 SADECO Upcycle Project Exhibition / Tokyo

2018 Interior Lifestyle Tokyo / Tokyo

2018 Experimental Creations / Tokyo

2018 IFFT/Interior Lifestyle Living / Tokyo

2019 Milano Salone Satellite / Milan Italy

2020 NEW NORMAL NEW STANDARD / Tokyo, Osaka

2021 NEW NORMAL NEW STANDARD 2 / Tokyo, Osaka

2021 Design Pier JAPAN INGENIOUS / New York USA

2022 NEW NORMAL NEW STANDARD 3 / Tokyo, Osaka

2022 Sky Design Awards Product Design BRONZE

2023 NEW NORMAL NEW STANDARD / Milan Italy

2023 A’ Design Award and Competition Furniture Design Award BRONZE

2023 KUKAN DESIGN AWARD 2023 Longlist

2023 NEW NORMAL NEW STANDARD / Eindhoven NL

2024 TOKYO BUSINESS DESIGN AWARD 2023 Excellence Award, Theme Award

2024 NEW NORMAL NEW STANDARD 4 / Milan Italy, Tokyo, Osaka

2025 TOKYO BUSINESS DESIGN AWARD 2024 Theme Award

portrait

Tomoki Doi

Designer / Representative of soell / Representative of NEW NORMAL

Born in Kagawa Prefecture.
After graduating from the Kuwasawa Design School, she worked at an interior design office before establishing soell inc.

He has been a part-time lecturer at Kuwasawa Design School since 2014 and at Showa Women’s University since 2020. He has also been a representative and manager of the design project NEW NORMAL since 2020, and has exhibited in Tokyo, Osaka, Milan, and other cities.

higa_2

Joey Higa

Product / web / graphic designer

Born in Okinawa. After graduating from Kuwasawa Design School, engaged in product design, web design, and graphic design. Worked on everything from product planning to design at soell inc.

His motto is ‘design that is used for a long time, blends into people’s lives and is loved’, and he aims to create products that fit in with people’s lives and grow with them.